Children's Advertising Review Unit

The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus (CBBB) is a U.S. self-regulatory organization that was established in 1974 by the National Advertising Review Council (NARC). It is an independent self-regulatory agency for the promotion of responsible advertising to children under the age of 12 in all media. CARU reviews and evaluates advertising for truth, accuracy, appropriateness and sensitivity to children’s still developing cognitive abilities in accordance with its Self-Regulatory Program for Children's Advertising (the Guidelines) and relevant laws.

Children's Advertising Review Unit

The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus (CBBB) is a U.S. self-regulatory organization that was established in 1974 by the National Advertising Review Council (NARC). It is an independent self-regulatory agency for the promotion of responsible advertising to children under the age of 12 in all media. CARU reviews and evaluates advertising for truth, accuracy, appropriateness and sensitivity to children’s still developing cognitive abilities in accordance with its Self-Regulatory Program for Children's Advertising (the Guidelines) and relevant laws.