Cog (advertisement)
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
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Cog (advertisement)
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
has abstract
"Cog" is a British television ...... s of The Way Things Go (1987).
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Link from a Wikipage to an external page
Wikipage page ID
Wikipage revision ID
726,838,511
Alt
a flat board strikes the tread ...... f machinery on a wooden floor.
Caption
A frame from "Cog"
country
United Kingdom, Australia, Worldwide
director
Antoine Bardou-Jacquet
followed by
language
music
The Sugarhill Gang
post producer
preceded by
producer
James Tomkinson
product
production company
released
2003-04-06
runtime
sound design
title
Website
years
subject
type
comment
"Cog" is a British television ...... the 2003 Brazilian Grand Prix.
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label
Cog (advertisement)
@en