Communication planning

Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. A communication plan includes: Many agencies, PR, advertising and media alike, claim to have this capability.

Communication planning

Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. A communication plan includes: Many agencies, PR, advertising and media alike, claim to have this capability.