Conceptual Design is an umbrella term given to all forms of non-aesthetic design management disciplines. It is the design of interactions, experiences, processes and strategies and is the point at which a designer will combine an understanding of people, products, services, processes, and profitability meet vision and endless possibilities, each acting as a distinct color on the canvass of the designer. Conceptual designers tend to be better geared to abstract reasoning in any given environment, quickly able to understand the underlying motivations of key players, root-causes of failure, as well as feeling and connecting with the human elements that any system, experience or interaction has on its users.