Curio (brand)

Curio – A Collection by Hilton is a luxury hotel brand part of Hilton Worldwide's portfolio. Curio is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. Hilton selects independent boutique hotels to be part of the Curio collection based on their character and with the aim of offering travelers a unique local experience. The brand was launched in June 2014. By January 2016, Curio had opened 20 hotels in four countries including the United States, Jamaica, Argentina and Germany.

Curio (brand)

Curio – A Collection by Hilton is a luxury hotel brand part of Hilton Worldwide's portfolio. Curio is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. Hilton selects independent boutique hotels to be part of the Curio collection based on their character and with the aim of offering travelers a unique local experience. The brand was launched in June 2014. By January 2016, Curio had opened 20 hotels in four countries including the United States, Jamaica, Argentina and Germany.