Customer magazine
A customer magazine is a magazine produced by a business as a means of communicating to its customers. It is a branch of custom media, a product that broadly shares the look and feel of a newsstand or consumer magazine but is paid for in part or whole by a business. Rather than copy sales and advertising, the primary goal of a customer magazine is to achieve a particular business objective. This could be for a firm to cross- or up-sell, change brand perception or engender loyalty. In-flight magazines, sponsored by airlines, were among the first customer magazines, and remain typical of the genre. In the UK, every supermarket chain now provides a customer magazine to promote its products through recipes and other food editorial. Many prominent digitally-native companies, like WebMD and Net-
primaryTopic
Customer magazine
A customer magazine is a magazine produced by a business as a means of communicating to its customers. It is a branch of custom media, a product that broadly shares the look and feel of a newsstand or consumer magazine but is paid for in part or whole by a business. Rather than copy sales and advertising, the primary goal of a customer magazine is to achieve a particular business objective. This could be for a firm to cross- or up-sell, change brand perception or engender loyalty. In-flight magazines, sponsored by airlines, were among the first customer magazines, and remain typical of the genre. In the UK, every supermarket chain now provides a customer magazine to promote its products through recipes and other food editorial. Many prominent digitally-native companies, like WebMD and Net-
has abstract
A customer magazine is a magaz ...... rformances against objectives.
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Il customer magazine è una riv ...... a un magazine come gli altri.
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Mit einer Kundenzeitschrift sp ...... ie den Publikumszeitschriften.
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662,685,076
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A customer magazine is a magaz ...... companies, like WebMD and Net-
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Il customer magazine è una riv ...... imolare la fedeltà d’acquisto.
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Mit einer Kundenzeitschrift sp ...... ie den Publikumszeitschriften.
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Customer magazine
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Customer magazine
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Kundenzeitschrift
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