DR2 (DR To) is a Danish television station. It is part of DR, Denmark's public service broadcasting company. It was launched in 1996 as a satellite-/cable-only channel. This was highly controversial at the time, as it was considered close to a breach of public service principles that the new station did not reach all viewers. Adding to the critics' cause was the fact that DR did in fact have broadband spectrum available for terrestrial broadcasts. However, this was being reserved for digital broadcasting tests. The less-than-100%-coverage coupled with a "highbrow" reputation resulted in low ratings which in turn earned it the nickname "the secret channel" to the regret of the director general who had been pushing the line "my channel" (in the sense of programmes appealing to individuals, n