Database marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. Some countries and some organizations insist that individuals are able to prevent entry to or delete their name and address details from database marketing lists.

Database marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. Some countries and some organizations insist that individuals are able to prevent entry to or delete their name and address details from database marketing lists.