IBM DemandTec is a suite of cloud-based merchandising applications for retailers. Offerings are available for both physical (store) and digital channels, and include lifecycle price management and optimization, promotion management and optimization, promotion execution, deal management, assortment optimization, and shopper insights. IBM DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. In August 2007, the company priced its initial public offering at $11 per share.