Desi hip hop is a term for music and culture which combines the influences of hip hop and the Indian subcontinent; the term desi referring to the South Asian diaspora. The term has also come to be used as an alternative for rap music and even pop music which involves rappers of South Asian origins. Creation of the term "desi hip hop" is often credited to Bohemia. The commercialization through Bollywood has not been received positively by all followers of the genre.