Digital Forty Four was a Sydney-only trial datacasting service that was licensed by the Australian Broadcasting Authority (now the Australian Communications and Media Authority) beginning on 17 March 2004 for an initial three-year run until late 2007. The license was extended on several occasions past 2007, however on 29 January 2010 it was announced that Broadcast Australia's datacasting licence for Digital Forty Four would not be extended past 30 April 2010. At midnight on 30 April 2010, all services from Digital Forty Four ceased broadcasting.