The discourse of power is used when it comes to differentiating the levels of power due to cultural and social characteristics that come about through societal upbringing. The ways we think and talk about a subject influence and reflect the ways we act in relation to that subject.The idea of the discourse of power within media has a domino affect and it can play a huge role in determining the patterns of access to the mass media: who has preferential access to journalists, who will be interviewed, who will be quoted and described in news reports, and whose opinions will influence the public? Through access to the mass media, dominant groups also may have access to and partial control over the public at large.