Dorfman–Steiner theorem
The Dorfman–Steiner theorem (or Dorfman–Steiner condition) is a neoclassical economics theorem which looks for the optimal level of advertising that a firm should undertake. The theorem is named after Robert Dorfman and Peter O. Steiner who developed the approach in their widely cited 1954 article in the American Economic Review. Firms can increase their sales by either decreasing the price of the good or persuading consumers to buy more by increasing advertising expenditure. The optimal level of advertising for a firm is found where the ratio of advertising to sales equals the price-cost margin times the advertising elasticity of demand. The obvious result is that the greater the degree of sensitivity of quantity demanded to advertising and the greater the margin on the extra output then
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Dorfman–Steiner theorem
The Dorfman–Steiner theorem (or Dorfman–Steiner condition) is a neoclassical economics theorem which looks for the optimal level of advertising that a firm should undertake. The theorem is named after Robert Dorfman and Peter O. Steiner who developed the approach in their widely cited 1954 article in the American Economic Review. Firms can increase their sales by either decreasing the price of the good or persuading consumers to buy more by increasing advertising expenditure. The optimal level of advertising for a firm is found where the ratio of advertising to sales equals the price-cost margin times the advertising elasticity of demand. The obvious result is that the greater the degree of sensitivity of quantity demanded to advertising and the greater the margin on the extra output then
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Das Dorfman–Steiner-Theorem is ...... ität zur Preiselastizität ist.
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La condición Dorfman-Steiner e ...... e la publicidad de la demanda.
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The Dorfman–Steiner theorem (o ...... ertising elasticity of demand.
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Wikipage page ID
40,994,463
Wikipage revision ID
621,599,674
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Das Dorfman–Steiner-Theorem is ...... ität zur Preiselastizität ist.
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La condición Dorfman-Steiner e ...... publicidad y mayor el margen e
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The Dorfman–Steiner theorem (o ...... rgin on the extra output then
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label
Condición de Dorfman-Steiner
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Dorfman-Steiner-Theorem
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Dorfman–Steiner theorem
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