DreamWorks Classics, formerly known as Classic Media, is an American animation studio, production and brand licensing company owned by DreamWorks Animation, now a subsidiary of NBCUniversal. It was founded as Classic Media in May 2000 by Eric Ellenbogen and John Engelman. The studio's library consists of acquired intellectual property catalogs and character brands as well as the licensing rights for various third-party properties. In 2012, DreamWorks Animation acquired Classic Media from its owner Boomerang Media and renamed it DreamWorks Classics.