Dun & Bradstreet Credibility Corp was a privately held company headquartered in Malibu, California, USA until it was purchased by Dun & Bradstreet in a $320 million deal that closed in May 2015. The company provided credit and credibility solutions for businesses throughout the U.S. and Canada. The company was formed in July 2010 when it acquired the North American Credit-on-Self division, also known as the Self Awareness Solutions (SAS) operating unit, of Dun & Bradstreet after raising approximately $200M from Great Hill Partners. Internet entrepreneur Jeff Stibel was the chairman and CEO.