Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorites towards enticing audiences to watch programming immediately as it is broadcast. This is largely in response to the tendency of modern audiences to time shift programming (DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings. Live episodes have long been a staple of television programming, but the shift towards event television has greatly accelerated development of new styles of programming and new methods of marketing in response to the growth of these new technologies.Networks are focusing on more live entertainment and investing into more s