Fido Solutions is a Canadian cellular telephone service provider owned by Rogers Communications. It used to be owned by Microcell Telecommunications. Fido remains a separate entity from Rogers. Although Fido's parent company, Rogers Communications, also operates another wireless brand named Rogers Wireless, it remains mostly separate as Fido has retained its own retail chain, customer service call centres, network servers and CEO. Fido pioneered the concept of providing unlimited service in select Canadian cities. Fido was the first carrier in Canada to launch a GSM-based network and the first wireless service provider in North America to offer General Packet Radio Service (GPRS) on its network.