Film4.0 is a division of Film4, which is a film financing division of the British Channel Four Television Corporation. Film4.0 focuses on supporting innovative digital approaches to producing, marketing, and distributing films. The division was formed in May 2011, and Film4 invested £1 million of its annual budget of £15 million into the division. In the following July, Film4 appointed Anna Higgs to serve as commissioning editor of Film4.0. Variety reported a "focus on three main areas: commissioning new and established filmmakers working in the digital space in new and innovative formats; seeking new talent working in this area; and working across the Film4 slate to exploit new cross-platform audience-facing marketing opportunities."