The term "Fluffy Bunny" is used as a derogatory term within the contemporary Pagan religion of Wicca to refer to practitioners whose adherence to the faith is perceived as being superficial and dominated by consumerist values. In doing so, it contrasts the speakers' perception that their own practice of Wicca is authentic with that of the inauthentic "fluffy bunny". The usage of the term has been examined by a number of academics operating in the field of Pagan studies.