Graphics Animation System for Professionals (GRASP) was the first multimedia animation program for the IBM PC family of computers. It was also at one time the most widely used animation format. Originally conceived by Doug Wolfgram under the name FlashGun, the first public version of GRASP was the Graphical System for Presentation. The original software was written by Doug Wolfgram and Rob Neville. It later became the Graphic Animation System for Professionals. Many regard this as the birth of the multimedia industry.