Grrr is a 2004 advertising campaign launched by Honda to promote its newly launched i-CTDi diesel engines in the United Kingdom. The campaign, which centred on a 90-second television and cinema advert, also comprised newspaper and magazine advertisements, radio commercials, free distributed merchandise, and an internet presence which included an online game, e-mail advertising, and an interactive website. The campaign was created and managed by the advertising agency Wieden+Kennedy (W+K). W+K were given a budget of £600,000 for production of the television commercial, a process which lasted six months. The piece was directed by Adam Foulkes and Alan Smith, produced by London-based production company Nexus Productions, and featured American author Garrison Keillor singing the campaign's the