Gumroad is a platform that enables creators to sell products directly to consumers. Designer Sahil Lavingia founded the company in 2011 with the intention of making selling as easy as social sharing. The company has received more than $8 million in funding. Gumroad’s model is notable for the decentralized nature of its marketplace, placing the product emphasis on the relationship between the creator and consumer, instead of discovery. It is also notable for having a substantially lower fee than other commerce platforms (5% + 25¢).