The Hafei Ruiyi is a microvan-derived pickup truck produced by Chinese manufacturer Hafei Motor and developed in partnership with Pininfarina. The Ruiyi is sold in Brazil and Uruguay under the brand Effa Motors. In December 2007, the Ruiyi was launched in Chile together with the Zhongyi and Lobo. Microvans and their pickup derivates were extremely popular in Chile during the late 1970s and 80's, and are widely known as pan de molde (sliced bread), basically the same name known in China, mian bao che (bread loaf car (van) because of their shape.