HitBliss was an online service that consists of two applications: HitBliss Earn and HitBliss Store. In HitBliss Earn, users opt in and select targeted ads to consume on their own schedule. In exchange for their verified time and attention, users earn real cash. Earned-cash can be used to purchase entertainment (e.g., movies, TV episodes, and Pandora One Subscriptions) via the HitBliss Store application. Since users can stream movies and TV shows in HitBliss Store, it currently competes with the likes of Hulu and Netflix, but the company states that their video on demand (VOD) application is merely an effort to prove the HitBliss earned-payment method. The HitBliss earned-payment method is being positioned as an alternative to credit cards or Paypal so that consumers will eventually be able