A holding company is a company that owns other companies' outstanding stock. The term usually refers to a company that does not produce goods or services itself; rather, its purpose is to own shares of other companies to form a corporate group. Holding companies allow the reduction of risk for the owners and can allow the ownership and control of a number of different companies. Sometimes a company intended to be a pure holding company identifies itself as such by adding "Holding" or "Holdings" to its name.