The Hollywood Music Festival was held at Leycett in an area called Hollywood on the grounds of Ted Askey's Lower (pig) Farm at Finney Green, between Madeley Heath and Leycett, near Newcastle-under-Lyme, Staffordshire, England, on 23 and 24 May 1970. It was notable for the first performance of Grateful Dead in the UK and also for the performance of Mungo Jerry, and featured such notable bands as Free, Ginger Baker's Air Force, Colosseum, Family, Black Sabbath and Traffic. The company responsible for the festival was Onista Ltd, who promptly went bankrupt unable to pay festival staff. Onista was an offshoot of Eliot Cohen's Red Bus company, with Ellis Elias and Elliot Cohen as the promoters.