Hurtigruten ("Express Route", also known as the Norwegian Coastal Express) is a Norwegian cruise, ferry and cargo operator. The company was founded in 1893 to operate voyages on Norway's western and northern coast between Bergen and Kirkenes. Hurtigruten ships sail almost the entire length of the country, completing the round-trip journey in 11 days. The trip has been described as the "World's Most Beautiful Sea Voyage," with stops in such places as Bergen, the Geiranger fjord, and the Lofoten Islands. The company has nearly 2% of the worldwide cruise market. More recently, Hurtigruten has begun operating cruises in other areas such as Greenland, Canada, South America, Iceland, Svalbard, and Antarctica.