Icon magazine was a bi-monthly magazine set up in 2003 by ex-professional footballers Tim Sherwood and Jamie Redknapp as well as Redknapp's wife Louise. The magazine was the first venture of Redknapp Publications and its readership was exclusive as it was not sold in shops and it was aimed at a celebrity readership. Originally intended to be just for professional footballers, it branched out to many other international sports people as well as television personalities, actors and selected first class airport lounges. Official readership stood around 25,000.