Idea art, is an art form in which small individual idea(s) and not the grand concept(s) or ideologies involved in the work take precedence over generic aesthetic, material and disciplinary concerns.Works of idea art may be in text, found object, 2d, 3d, moving images, sound, performance, digital, interactive media and/ or as installations. This method was fundamental to Turkish artist Genco Gulan's definition of idea art, one of the first to appear online.