Inside (2011) is a social film thriller brought to viewers through a partnership by Intel and Toshiba. Directed and written by D. J. Caruso and starring Emmy Rossum, the experience is broken up into several segments across multiple social media platforms, including Facebook, YouTube, and Twitter. Viewers are challenged to help Rossum’s character, Christina, safely make it out of her predicament. The film bears some similarities to the (non-social) 2008 film Untraceable in that it involves kidnapping and an Internet audience as part of the plot.