The Irish Daily Mail is a newspaper published in Ireland and Northern Ireland by Associated Newspapers. The paper was launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. The 2009 price is one euro. The aim of this strategy was to attract readers away from the Irish Independent. Associated Newspapers Ireland employs over 160 people in Ireland. Both the Irish Daily Mail and the Irish Mail on Sunday, along with their magazines, YOU and TV Week, are printed in Kells and Citywest, Dublin.