Italia Nostra (Our Italy) is an Italian not for profit campaigning organisation, dedicated to the protection and promotion of the country’s historical, artistic and environmental patrimony. The organisation was founded in 1955 by a small group of people drawn from the Roman intelligentsia with the specific aim of opposing the projected demolition of part of the city’s historic centre. The promotion of an approach to urban planning which preserves sites of historic architecture have remained a focus of the movement; however its interests have expanded over time to include the preservation of all aspects of Italy’s cultural and environmental heritage, and more than 200 branches have been established across the country. Successes have included the campaign that led to the establishment of the