J-POP SUMMIT, hosted by SUPERFROG Project, a 501(c)(3) non-profit organization, is a Japanese cultural festival held every summer since 2009 in San Francisco, California, United States. By introducing the latest in Japanese music, fashion, film, art, games, tech-innovations, anime, food, as well as niche subcultures, the festival has become a landing platform for new trends from Japan. The festival is also getting attention as an effective opportunity for promotion and entry point into US markets. In 2014, the festival was held in Japantown and enjoyed 120,000 in attendance in two days. In 2015, the festival expanded its area to four different locations in the city; Fort Mason Center, Union Square, NEW PEOPLE Cinema and Castro Theatre and successfully relaunched as an indoor event.