Jatukham Rammathep is the name of an unusually popular amulet sold by some Buddhist temples in Thailand. The amulet is named for two princes of the Srivijaya kingdom of southern Thailand, and is believed to provide protection and good fortune to the bearer. Some legends hold that the name actually belongs to an incarnation of the Bodhisattva Avalokitesvara, whose worship was known in the south due to the presence of Mahayana Buddhism there during earlier eras. It is estimated that sales of the Jatukham Rammathep amulet in Thailand will amount to over 20 billion baht during 2007.