KRFE is a radio station licensed to Lubbock, Texas, broadcasting on 580 AM. The station airs an easy listening music format. KRFE AM was previously KDAV AM, KRLB AM and KJBX AM. Formats have included Country, Pop, ABC Stardust, R&B/Rap, and Hot A/C In 1953, KDAV was a 500 watt daytimer on 580 kHz that began at 66th and Quirt Avenue (today known as 6602 Martin Luther King). That station was founded by Elmore, Worley and David Pinkston. KDAV 580 became KRLB in 1979. It added an FM at 99.5 (KWGO-FM, then KRLB-FM, then KCRM-FM, now KQBR-FM HD1).