The University of Kansas Sustainable Automotive Energy Infrastructure Initiative, or more commonly referred to as the KU Ecohawks (short for Ecofriendly Jayhawks) is an ongoing project that works to promote sustainability in the automotive sector. Founded during the beginning of the Automotive industry crisis of 2008–2010 in the U.S., the group recycles old vehicles to run on community wastes and renewables, especially on the University of Kansas campus (and adjoining localities) and not rely on conventional fossil fuel sources that pollute the local and global environment.