"Keep Louisville Weird" is a popular slogan adopted by the Louisville Independent Business Alliance (LIBA) that appears on bumper stickers as well as numerous signs and public buildings throughout Louisville, Kentucky and its surrounding metro area, especially in The Highlands district. A variation of the slogan, "Keep Highland Weird", is also used in the Highlands district. It originated from the "Keep Austin Weird" slogan and is intended to promote local businesses, though it has evolved into an all-encompassing slogan that secondarily promotes individuality, expressionism, local art, as well as atypical lifestyle choices and leisure activities. The slogan frequently inspires articles and debate that attempt to quantify the exact level to which Louisville is considered weird, unusual or