LXTV is the brand name of a lifestyle and entertainment programming production unit owned by NBC Universal that creates "hyper-local" content. Started in 2006 by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and Website, LXTV was acquired in January 2008 by NBC Owned Television Stations (formerly NBC Local Media), a division of NBCUniversal. LXTV was formed after the company - originally focused exclusively on web-based content - was approached by NYC TV head Arick Wierson about forming a joint production partnership. NYC TV, which later went on to forge a content partnership with NBC´s local New York station, WNBC/Ch. 4, brought LXTV into the NBC deal, thus giving the former web-only company access to the top local grossing local TV statio