Laurie Records was a record label started in 1958 by brothers Robert and Gene Schwartz, and Allan I. Sussel. Sussel's earlier record company, Jamie Records (named after his elder daughter), had been unsuccessful, and as a result, Sussel joined forces with Schwartz to found Laurie Records, this time named after his other daughter, Laura Sue Sussel. By the early 1960s, Elliot Greenberg, an arranger and friend of Schwartz's, had gained a 12% ownership of the company. In addition, Gene's brother Bob Schwartz also became involved in the company, largely due to pressure from their mother, who wanted to see Bob involved in the record business. The company eventually grew to include a number of subsidiary labels, most notably Andie Records (which later changed its name to Rust Records).