Let's Do It! World is a global civic movement that started from Estonia, asking people worldwide to join a series of local, national and regional clean-up events. The Let's Do It! movement was first conceived in Estonia in year 2008, where a country clean-up action called Let's do it! (in Estonian: "Teeme Ära!") cleaned up 10,000 tons of illegal waste by more than 50,000 volunteers in one day. Following Estonia's lead many countries also started their own country clean-up events. In 2011 a new initiative called Let's do it! World was started with the aim of promoting massive clean-ups from 24 March 2012 till 15 September 2012. After a successful World Cleanup 2012 project the next bigger goal is to have World Cleanup Day in 2018.