The Lincoln-Zephyr is a marque that was used for the lower-priced line of mid-size luxury cars in the Lincoln line from 1936 until 1940. Lincoln-Zephyr and Mercury, introduced in 1939, bridged the wide gap between Ford's V-8 De Luxe line and the exclusive Lincoln K-series cars. This served a purpose similar to Cadillac's smaller LaSalle "companion car", the Chrysler Airstream, and Packard's smallest offering, the Packard One-Twenty. Its appearance is similar to the Pierce Silver Arrow of which only five were built. The car was conceived by Edsel Ford and designed by Eugene Turenne Gregorie. The Zephyr was unique in this class having a V-12, while the LaSalle had a V8 engine, and the Chrysler and Packard has straight 8 engines.