Lorimar, later known as Lorimar Television and Lorimar Distribution, was an American television production company that was later a subsidiary of Warner Bros., active from 1969 until 1993. It was founded by Irwin Molasky, Merv Adelson, and Lee Rich, who named the company by combining their initials - LORI(M)A. Inspired by Adelson's ex-wife, Lori, an O was added as was a final R (apparently inspired by Palomar Airport in San Diego, California) to make a more palatable name - Lorimar.