MTV Artists was an online music portal, owned by Viacom, once intended to generate traffic to web and video content owned by the company. Launched in 2013 in beta, the MTV Artists platform was launched to give more opportunity to artists. With the Artists platform any musician (indie to arena) could connect with fans through MTV, VH1, and CMT, both online and on-air. However, the service never made it out of beta, although the web pages have not been taken down, and are primarily populated with third party meta-data, instead of MTV original content. Features allowing artists to upload their music were removed from the site after launch.