Market environment
The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are 3:Micro (internal) environment - small forces within the company that affect its ability to serve its customers.Meso environment – the industry in which a company operates and the industry’s market(s).Macro (national) environment - larger societal forces that affect the microenvironment.
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Market environment
The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are 3:Micro (internal) environment - small forces within the company that affect its ability to serve its customers.Meso environment – the industry in which a company operates and the industry’s market(s).Macro (national) environment - larger societal forces that affect the microenvironment.
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The market environment is a ma ...... t affect the microenvironment.
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The market environment is a ma ...... t affect the microenvironment.
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Market environment
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