Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising. For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide compensation to the school (frequently money, but it may provide other compensation as well, such as building new facilities or paying for school supplies). The phrase usually refers to arrangements by elementary schools or high schools, rather than higher education; because this marketing is seen as targeting children, it is very controversial. One example of this is Channel One News, a TV show, branded as educational, shown in schools that shows two m