Men's World Day was observed in Austria in the first week of November annually in the years 2000–04. It was conceived by author George Kindel and inaugurated in November 2000. A central motivation for Kindel was his understanding that "the testosterone influenced brain of men" is the main reason for men's violent nature, and why he also believed that women would never be capable of violence and brutality. Due to the male propensity for violence Kindel proposed that Men's World Day not be conceived as a day to celebrate men but rather a day of introspection and self-criticism. He also wanted to show that there are some males who have had a positive, nonviolent influence on our world and to award them as role models.