Moshi Monsters is a British website aimed at children aged 6–12 with over 100 million registered users (As of 2016) in 150 territories worldwide. Users choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Zommer and Furi) they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox' (a virtual currency), play games, personalize their room and communicate with other users in a safe environment (most the time).