Mother Nature Network (mnn.com) is the most visited for-profit website in the world for news and information related to sustainability. Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it is the flagship property of Narrative Content Group, whose equity partners include CNN and Discovery Communications. MNN generates more than 7 million visits per month and Narrative Content Group properties generate more than 10 million visits per month. MNN is ranked #3 among environmental websites.