Much (formerly and commonly known as MuchMusic) is a Canadian English language Category A specialty channel owned by Bell Media. The channel first launched on August 31, 1984, under the ownership of CHUM Limited, as one of the country's first ever specialty channels. Upon its launch, and for much of its life, the network primarily aired music programming, including blocks of music videos and original series focusing on musicians and artists. However, in recent years, especially under its current owner, the channel increasingly downplayed its music programming in favor of teen dramas and comedies, in so far that the channel began to phase out the name MuchMusic entirely by the mid-2010's.