PC Music is a record label and music-making collective based in London and run by producer A. G. Cook. It was founded and made its first song available on SoundCloud in 2013. The label's music often features pitch-shifted, feminine vocals and bright, synthetic textures. PC Music has been characterized as embracing the aesthetics of advertising and corporate branding, and its roster artists have often devised imaginary personas often inspired by cyberculture. The label has received a polarized reaction from music critics.